CREATIVE
STRATEGY
Communication alignment
It all starts with knowing what you are trying to say. We make sure that we are all on the same page by devising the right strategy for your project, to ensure that the right message reaches the right people, at the right time.
At some point, there are numerous complex and often competing interpretations of strategic communications. Most, if not all view communications as a supporting rather than supported role in strategy making – something which the information revolution will not permit for long. We employ the OACOM loop strategy authored by Gerry Osborne and championed by some of the worlds leading agencies.
Brand integration
It is essential that the work that we do, moves your brand in the right direction at every opportunity. Integrating our work with your brand management strategies is at the heart of what we do. We keep coming back to your brand again and again to test that we are making a positive impact and delivering value.
Digital platform control
Identifying how distribution of the content is going to be handled is an essential first step. We will work with you to make sure that the digital platforms used are the right platforms to achieve maximum value and, most importantly, the content we create is fully aligned to that platform.
Dove-tailed into the right platform is the analytical data pulled from a campaign; vital to allow you to monitor value and fine tune strategies.
